Nike, the best to "Just Do It."

Unless you were trapped underground for the past 50 years, you've definitely heard of Nike before. Their hands are in everything sports-related and have reached all walks of society and culture.

It is an understatement to say that Nike covers a broad range in social media. They have separate brand accounts for every sport they sponsor. On their main Instagram page, you can see how the account captures this sense of inclusiveness. Each post either has a famous athlete or people participating in athletics. You can really tell that Nike wants to project the idea that everyone can participate with Nike.

On TikTok you can definitely see Nike get more personable as they feature everyday athletes doing their favorite athletic activities.

I personally think Nike does a great job on social media, but I also think they can do more to expand the space and really get involved with more everyday athletes. I believe they should try to appeal more to the younger generation in making a Discord server where athletes around the world can connect and share experiences using their products.

Check out Nike's Instagram page: https://www.instagram.com/nike/